Our Story

The pursuit of artistic freedom, since 2009.

Naomi Murrell designs out of the ordinary pieces for women of style and substance. Our sensibility evokes individuality and romantic street style with vintage notes. We embrace the slow living movement whole-heartedly.

Led by couple Naomi Murrell and Dave Stace, the label is known for graphic art, jewellery and apparel with a playful spirit and grounded values. We create in small batches and limited editions, working tirelessly to bring little moments of beauty, calm and confidence into the day to day lives of our discerning community.

Our belief in treating people and the planet with respect is reflected in our choice of organic and natural fibres, along with our ethical manufacturing partners, both locally and in Bali, Indonesia. We are continually evaluating ways we can improve our supply chain and sustainability credentials, to deliver truly feel good fashion.

Perennially infatuated by gingham, polka dots, rose pinks, high waisted denim and sterling silver, Naomi's signature aesthetic is embodied best by our Flagship Store in Ebenezer Place, Adelaide - a cult destination for fun lovers!

p.s. Learn more about our sister business, Naomi Murrell Studios - a boutique graphic design studio creating conversational brands. We're serious about making you look good!